Recently I partnered with Forward Community Investments in hosting a webinar on organizational capacity building and strategy development. In this time of constant change, nonprofit organizations need to think about building capacity to remain relevant in the field in which they operate.
What are the key steps to building your organization to last?
1. Assess current organizational capacity.
Capacity refers to intentional, coordinated and mission-driven efforts aimed at strengthening the management and governance of nonprofits to improve performance and impact.
2. Start at the top.
Focus on your organization’s mission and vision.
3. Know Thyself.
Analyze your organization’s business model; focus on geography, customers, programs, and funding.
4. Know the market.
Your organization doesn’t exist in a vacuum. Map out where you operate and who you compete with. What trends will impact your organization?
5. Build on your strengths.
What differentiates your organization from others in your market? What makes you unique? Build on that.
6. Make decision-making explicit.
Identify criteria for testing strategic options. Create a structure for discussion with board and staff.
7. Develop strategies to answer the biggest questions.
What are the most important questions facing your organization right now? Draft strategies that answer each question.
8. Develop implementation plan.
You’ve defined the big questions facing your organization and created strategies to address those questions. The last step is bringing strategy to life. Document how you will implement the strategies that will build an organization to last.