A Decade of B Corp Certification: Being a Business for Good For the last 10 years, Vista Global has been a Certified B Corp, making us the longest certified B Corp in the state of Wisconsin. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, transparency, and accountability. This third-party certification legally requires businesses to consider the impact of their decisions on their workers, customers, governance, community, and the environment. In order to achieve certification, a company must complete an Impact Assessment where they are evaluated based on the five categories. The assessment is tailored to different industries and sizes of business. A minimum score of 80 points must be achieved for certification. Since our first certification in 2012, Vista Global has been dedicated to using business as a force for positive change in the world. I am proud to announce that Vista Global just completed its 4th recertification and received our highest score yet of 145.3 points! How have we been able to continuously grow our impact over the last 10 years? Below is a breakdown of our current score and how we got there. Community – 67 points The Community category evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally-focused economic development, and formal charitable giving commitments. Community is Vista Global’s highest-scoring category. From the beginning, our business model has been centered around supporting the local community. We do this by offering pro-bono services, by volunteering on nonprofit boards, and through monetary donations. Customers – 57.7 points The Customers category evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations. Customers is our second-highest scoring category. The coaching and consulting services we provide to our customers are specifically designed to improve education and support underserved populations. We’re honored to have received the “Best for the World” nomination in the Customers category the last 4 years. Governance – 13.1 points The Governance category evaluates a company’s overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect its mission and formally consider stakeholders in decision-making through their corporate structure (e.g. benefit corporation) or corporate governing documents. From the beginning, Vista Global has adopted a legal framework that is intentionally designed to create a specific positive outcome for all of its stakeholders. Environment – 7.3 points The Environment category evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems. Vista Global operates in a virtual office, which in turn reduces our negative impact on the environment. We have also adopted policies that prioritize supporting environmentally conscious suppliers. To learn more, visit our B Corp Profile.