The Decade of Action: Next Steps to Becoming a More Sustainable World

In 2015, the United Nations General Assembly created a collection of 17 Sustainable Development Goals (SDGs), each designed to target a specific area of sustainability. These goals are intended to serve as a blueprint for all countries in order to create a sustainable future for all. The UN determined that in order to create a sustainable world, the SDGs must be achieved globally by 2030.

Although 15 years seems like a long period of time, five years into this, the world remains behind schedule on achieving these goals. As small business owners, we are responsible for incorporating the SDGs into our business models. By doing so, we are setting a precedent and example for other businesses to follow our lead. 

Since 2012, Vista Global has been a Certified B Corp, meaning that our business practices meet the highest standards of social and environmental performance. The B Corp certification was first created by the nonprofit B Lab in 2007, and since its establishment more than 3,000 businesses worldwide have become Certified B Corps. This certification can be rigorous and time consuming. Therefore, to broaden the reach to businesses interested in adopting sustainable practices, B Lab, in partnership with the UN Global Impact, developed a new solution, known as the SDG Action Manager. 

The SDG Action Manager is a free tool that was created in order to bring attention to the 17 Sustainable Development Goals. This tool allows businesses worldwide to create goals, monitor progress, and implement change in their business and community. The SDG Action Manager consists of 17 components, beginning with a baseline assessment, followed by an assessment relating to each of the SDGs:

Each category is designed to make businesses think about their impacts, both positive and negative. After completing the different assessments, businesses will be provided with a ranking, indicating how close they are to achieving a certain goal. The purpose of this tool is to provide businesses with a metric for monitoring their impacts and solutions for taking action. 

Vista Global is committed to working towards SDG Goal #5 “Achieve Gender Equality and Empower all Women and Girls.” As a woman leader of a certified B Corp, Mary Stelletello, Founder of Vista Global has signed the global WeTheChange declaration. Any woman business owner or ally can sign this declaration. This connects individual action to a global movement.

How does the SDG Action Manager Work?

Find your starting point

To begin, each business will complete an assessment of current business practices. This assessment will identify which SDGs matter most in your company. 

Understand your impact

After completing the assessment, businesses will have a clear understanding of which of their current business practices are creating a positive impact, as well as risk areas that need addressing. 

Set goals and track improvement

After you have a better understanding of your current impacts, it’s time to take action. Stay motivated by creating goals and track your progress on the dashboard. 

With only 10 years left to achieve the SDGs, the SDG Action Manager serves as an easy tool to assist businesses in adopting sustainability into their business strategy. We have the power to build a sustainable, inclusive and regenerative global economy. 

Get Started Today!

2019 Champions Retreat Recap: How do we evolve capitalism?

A week ago, I returned from Los Angeles after three days of deep engagement at the B Corp Champions Retreat with 600 changemakers who are committed to building a globally inclusive and regenerative economy.

The opening plenary set the stage for a new awakening for me. The theme of the 2019 B Corp Champions Retreat was “Building Inclusive & Regenerative Economies”.

Lynn Johnson, emcee and CoFounder/CEO of Spotlight: Girls stated it in plain terms:

“What you do to the people, you do to the land. What you do to the land, you do to the people.”

I am familiar with the concept of “inclusive economies”. As shared in that opening plenary:

An INCLUSIVE Economy is one that creates opportunities for people of all backgrounds and experiences to live with dignity, support themselves and their families, and make a contribution to their local and national communities.

But the concept of “regenerative economies” was not something I really understood. As shared in the opening plenary:

A REGENERATIVE Economy takes sustainability to the next level. It is rooted in metrics and market structures that meet human needs through equitable access, distribution, fully-costed and priced services and goods, and delivers flourishing value for all within nature’s bounds.

Sustainability is no longer good enough. We are in a climate crisis and we are running out of time before the tipping point of no return. The final words of this definition are what were the awakening for me, “flourishing value for all within nature’s bounds.”  What you do to the land, you do to the people.

There were opportunities to learn from each other, share successes and challenge ourselves to examine our individual mindsets and practices.  Throughout the plenary sessions, there was the constant drumbeat from Mermans Mosengo of Playing for Change, connecting us to the pulse of the land like a heartbeat.

I challenged myself to build my understanding of regenerative economies and started with the opportunity to watch the feature film called The Biggest Little Farm, an award-winning documentary about Apricot Lane Farms, a regenerative organic and biodynamic farm just 40 miles from Los Angeles.  This really crystallized the mantra, “what you do to the land, you do to the people.”

In the keynote by Rose Marcario, CEO of Patagonia,  gave the call to action, “Capitalism needs to evolve, if humanity is to survive.”

How do we evolve capitalism?

As I sat in many different sessions, the theme that consumer behavior drives capitalism was a consistent underpinning.  The choices consumers make impact the marketplace. So what can we do individually and collectively?

  1. #VoteEveryDay is a campaign to give you, as the consumer, the power to evolve capitalism with your purchases. You have a voice and power beyond the ballot box. By buying from, working for and doing business with B Corps, you vote for what you believe in.  Every day is election day.
  2. Get informed. Just like I did with respect to regenerative economies. If we are in a state of unconscious incompetence, we don’t know what we don’t know and we can’t change our behavior.The first step is knowledge.
  3. Be a researcher for a day. Examine every daily practice that you have from the moment you wake up until the moment you go to bed. Then ask yourself, “what impact does this behavior have on marginalized people?” “What impact does this have on the land?” And then evaluate, “what can I change to reduce that impact?”
    — Here are a few quick examples of my own examination since I returned, “can I ride my bike instead of jumping in the car?” I am also saying no to paper and plastic bags by bringing my own.
  4. Connect to changemakers globally. All change starts at the individual level but the transformation of the global economy requires us to harness our individual action in a collective way.

The UN Sustainable Development Goals provide a blueprint for peace and prosperity for people and the planet through a framework of 17 goals with targets to be achieved by 2030. Starting in January 2020, you can use the SDG Action Manager to take action, track progress and transform the world. What goal do you want to work towards?

I am committed to work towards SDG Goal #5 “Achieve Gender Equality and Empower all Women and Girls.” As a woman leader of a certified B Corp, I have signed the global WeTheChange declaration. Any woman business owner or ally can sign this declaration. This is connecting my individual action to a global movement.

We can build an inclusive and regenerative global economy. If you need support getting started, let’s connect.

 

Three Steps to Becoming a B Corp “Best for the World”

We are all familiar with the term “Best of”… Each year businesses ask us to vote for them in a specific category, “Best Taco, Best Yoga Studio, Best Chiropractor…” Then a list is published, and it is really more of a popularity contest than a true examination of how that business is the best.  

We are all familiar with the term “Best of”… Each year businesses ask us to vote for them in a specific category, “Best Taco, Best Yoga Studio, Best Chiropractor…” Then a list is published, and it is really more of a popularity contest than a true examination of how that business is the best.   Continue reading “Three Steps to Becoming a B Corp “Best for the World””

Courageous Conversations: The Future is Now

Last week, I hosted a webinar titled Tools for Courageous Conversations on the Ellevate Global Network. Ellevate, also a Certified B Corp, believes in the positive impact of women in business.

Last week, I hosted a webinar titled Tools for Courageous Conversations on the Ellevate Global Network. Ellevate, also a Certified B Corp, believes in the positive impact of women in business. Continue reading “Courageous Conversations: The Future is Now”

B-ing the Change

March is B-Corp month, a time to recognize those for-profit businesses using the power of the marketplace to help solve social and environmental problems. I am proud that my company is one of more than 2,400 Certified B Corps from 50 countries and over 130 industries working together toward one unifying goal: to redefine success … Continue reading “B-ing the Change”

March is B-Corp month, a time to recognize those for-profit businesses using the power of the marketplace to help solve social and environmental problems. I am proud that my company is one of more than 2,400 Certified B Corps from 50 countries and over 130 industries working together toward one unifying goal: to redefine success in business. But while we share a certification and a goal, the inspiration that led us to “B-ing the Change” is as individual as we are. Here is my story. Continue reading “B-ing the Change”

Celebrating Interdependence and Business as a Force for Good

When Mary Stelletello founded Vista Global Coaching & Consulting, her vision was to create a company that demonstrated her values of making a difference in the world. She knew about the B Corp certification process for businesses to measure the “triple bottom line” – social, environmental and economic impact. In 2012, Vista Global Coaching & … Continue reading “Celebrating Interdependence and Business as a Force for Good”

When Mary Stelletello founded Vista Global Coaching & Consulting, her vision was to create a company that demonstrated her values of making a difference in the world. She knew about the B Corp certification process for businesses to measure the “triple bottom line” – social, environmental and economic impact.

In 2012, Vista Global Coaching & Consulting became Wisconsin’s first certified B Corporation. Last week, Mary attended the B Corp Champions Retreat in Toronto with more than 500 global change-makers that are running businesses as a force for good.

B Corp Champions Retreat, Toronto, Canada.  Photo credit: M. Stelletello

One of the most moving stories shared was about Roshan, the only B Corp in Afghanistan. Roshan brought telecommunications service to a country that in 2002, had only 100,000 cellular phones. By 2017 their success has been beyond anything imaginable, bringing cellular service to more than 90% of the population. However, in May 2017 their world shattered when a tanker truck explosion destroyed the Kabul offices, killing 80 staff members. The B Corp community across the globe responded to support Roshan’s rebuilding and resilience. At the closing B Inspired event in Toronto, Roshan founder, Shainoor Khoja shared this story of interdependence. They have rebuilt and there is now a fund to support the families of the employees lost in the tragedy.

Roshan Founder, Shainoor Khoja, Champions Retreat, Toronto, Canada. Photo: M. Stelletello

It was incredibly inspiring to hear the highlights of the first 10 years of the movement, including how B Corp businesses have taken up the Inclusive Economy Challenge.

The vision of an economy that is equitable and creates opportunity for all people of all backgrounds and experiences to live with dignity, to support themselves and their families and help their economies thrive.

If you are committed to being a business that is a force for good and want to learn more about B Corp certification, take the B Impact Assessment, or contact Mary today to learn about the Vista Global journey. Join the movement to create shared and durable prosperity.