Three Steps to Becoming a B Corp “Best for the World” We are all familiar with the term “Best of”… Each year businesses ask us to vote for them in a specific category, “Best Taco, Best Yoga Studio, Best Chiropractor…” Then a list is published, and it is really more of a popularity contest than a true examination of how that business is the best. Continue reading “Three Steps to Becoming a B Corp “Best for the World””
Courageous Conversations: The Future is Now Last week, I hosted a webinar titled Tools for Courageous Conversations on the Ellevate Global Network. Ellevate, also a Certified B Corp, believes in the positive impact of women in business. Continue reading “Courageous Conversations: The Future is Now”
B-ing the Change February is B-Corp month, a time to recognize those for-profit businesses using the power of the marketplace to help solve social and environmental problems. I am proud that my company is one of more than 2,400 Certified B Corps from 50 countries and over 130 industries working together toward one unifying goal: to redefine success in business. But while we share a certification and a goal, the inspiration that led us to “B-ing the Change” is as individual as we are. Here is my story. Continue reading “B-ing the Change”
Celebrating Interdependence and Business as a Force for Good When Mary Stelletello founded Vista Global Coaching & Consulting, her vision was to create a company that demonstrated her values of making a difference in the world. She knew about the B Corp certification process for businesses to measure the “triple bottom line” – social, environmental and economic impact. In 2012, Vista Global Coaching & Consulting became Wisconsin’s first certified B Corporation. Last week, Mary attended the B Corp Champions Retreat in Toronto with more than 500 global change-makers that are running businesses as a force for good. B Corp Champions Retreat, Toronto, Canada. Photo credit: M. Stelletello One of the most moving stories shared was about Roshan, the only B Corp in Afghanistan. Roshan brought telecommunications service to a country that in 2002, had only 100,000 cellular phones. By 2017 their success has been beyond anything imaginable, bringing cellular service to more than 90% of the population. However, in May 2017 their world shattered when a tanker truck explosion destroyed the Kabul offices, killing 80 staff members. The B Corp community across the globe responded to support Roshan’s rebuilding and resilience. At the closing B Inspired event in Toronto, Roshan founder, Shainoor Khoja shared this story of interdependence. They have rebuilt and there is now a fund to support the families of the employees lost in the tragedy. Roshan Founder, Shainoor Khoja, Champions Retreat, Toronto, Canada. Photo: M. Stelletello It was incredibly inspiring to hear the highlights of the first 10 years of the movement, including how B Corp businesses have taken up the Inclusive Economy Challenge. The vision of an economy that is equitable and creates opportunity for all people of all backgrounds and experiences to live with dignity, to support themselves and their families and help their economies thrive. If you are committed to being a business that is a force for good and want to learn more about B Corp certification, take the B Impact Assessment, or contact Mary today to learn about the Vista Global journey. Join the movement to create shared and durable prosperity.
