Category: B Corp Movement

May 2026 marked the 20th anniversary of the B Corp movement. It’s hard to believe it’s been two decades since the movement first challenged the status quo and began redefining corporate success. What started as a small, hopeful idea has grown into a global network of over 10,000 businesses, building a more fair and equitable economy for all.

In 2012, Vista Global took a significant step toward becoming a Certified B Corporation, solidifying our commitment to social and environmental performance, transparency, and accountability. This certification reflects our ongoing dedication to upholding the highest standards in policies and practices. Fourteen years later, I am proud that Vista Global is Wisconsin’s longest-running Certified B Corp.

Since its founding, Vista Global’s mission has been to partner with individuals and organizations to create the world we want to live in. Aligning practice with this mission, I have played an active role in the movement, serving as co-founder of B Local Wisconsin, which has grown from seven Certified B Corps in 2017 to 25 in 2025. This deep commitment and collaboration among the B Local Wisconsin businesses resulted in Wisconsin hosting the B Corp Champions Retreat in 2026.

In addition to co-founding B Local Wisconsin, I served on the Leadership Circle for WeTheChange, founded in 2019 to advance opportunity, prosperity, and well-being for women leaders; modeling business as a force for good; and building a world where businesses generate shared prosperity and operate in harmony with nature, enabling all life to thrive. Today, this network represents the voices of more than 880 women-owned certified B Corps.

As the movement enters its third decade, Vista Global remains a proud supporter of this global vision. The complex challenges facing our communities today require the thoughtful, holistic leadership that B Corps stand for. 

To learn more about this movement and how businesses are shifting the global economy, visit bcorporation.net.

I just returned from the B Corp Champions Retreat in Milwaukee. The theme was “Ripples to Waves”, elevating small actions in each of us to drive a collective, lasting impact. 

Spending five days with over 600 purpose-driven business leaders from around the world gives me hope and inspiration that this is our moment to build the nation of our founding. We are reminded every day that the current design does not create a just and fair society for ALL to reach their full potential. Nearly a quarter of the nation is trapped or on the edge of poverty.

The opening keynote given by Dr. Michael McAfee, President & CEO of PolicyLink laid out the leadership needed in this moment to be nation-builders for ALL.

This moment requires a different form of leadership with these capacities:

• • • Foresight: The belief in a thriving multiracial democracy that benefits from an equitable economy
    • Radical Imagination: Expand the boundaries of creativity to deliver these results
    • Audacity: Set a bold vision of the future and seek the collective ability to achieve it
    • Humility: Embrace the power of the whole is stronger than the power of one
    • Love: People and planet equally, and their interdependence
    • Self-renewal: Lean into what brings you energy and let go of what no longer serves you 

The B Corp movement has been on a mission for 20 years, mobilizing business to create an economic system that benefits people and the planet. The “Built for All” partnership between PolicyLink and B Lab will strengthen this work of collective action through a common language and a clear roadmap.

These leadership capacities were embodied by one of B Lab’s co-founders, Andrew Kassoy, who tragically died of illness in 2025. The community honored Andrew during the retreat. There is no better way to honor his legacy than for each B Corp leader to commit to the Built for All roadmap.

Andrew Kassoy | Tribute | A Life Worth Living | B Lab – YouTube

In a time when so many people are careless, and so many people lack moral courage, it’s up to us to double down on care and courage. And that’s a hell of a lot easier, and a hell of a lot more powerful, if we do it together. – Andrew Kassoy

In alignment with Andrew’s vision, this is the call of our generation, as business leaders committed to both people and the planet. It is a time to double down on care and courage in building the nation that has yet to be realized, together. 

Join us as founders of a future that has not yet existed, a nation that delivers on the promise for all of its people to thrive. It will take the full force of our public, private, and civic resources to realize this future. 

To get started, visit the B Lab Collective Action website and the PolicyLink website for more information on what role you can play.

As we step into March, we join a global community in celebrating B Corp Month, a time dedicated to honoring businesses committed to using their influence as a force for good. This year, the celebration feels even more significant for Vista Global as we recently completed our fifth B Corp recertification achieving our highest score of 146.9.

What is B Corp Month?

B Corp Month is an annual event where Certified B Corporations collectively raise awareness about building a more inclusive and sustainable economy. It’s a global effort to showcase how businesses can balance purpose and profit, ensuring their operations benefit all stakeholders, including employees, communities, and the environment. This celebration highlights the belief that companies can be a catalyst for positive change in the world.

Since our founding, Vista Global has partnered with individuals and organizations to create the world we want to live in. In 2012, we took a significant step by becoming a Certified B Corporation, solidifying our commitment to social and environmental performance, transparency, and accountability. This certification is more than a credential; it reflects our ongoing dedication to upholding the highest standards in our work and interactions.

Being a part of the B Corp community aligns with our core values and enhances our ability to drive impactful change. It provides a framework that guides us in evaluating our practices and ensures we consistently strive for improvement. Our B Corp status reinforces our pledge to operate with integrity, prioritize the well-being of our stakeholders, and contribute positively to our community.

As we celebrate B Corp Month, we reflect on our journey and the collective impact of the B Corp community. Beyond our work, we are honored to serve on the Leadership Circle of WeTheChange, a network of women leaders of certified B Corps and other purpose-driven businesses. This incredible community emphasizes the role women play in using business as a force for good, advocating for social justice, environmental sustainability, and collective well-being.

As part of our commitment to this work, we’re looking forward to the upcoming WeTheChange Retreat in April 2025, a powerful gathering of leaders focused on connection, collaboration, and deep impact. If you’re a woman purpose-driven business leader seeking to engage with a community of like-minded change-makers, we encourage you to join us. We invite you to celebrate B Corp Month by partnering with companies committed to a more equitable and sustainable future.

Since launching in 2018, Vista Global has been a dedicated member of WeTheChange, a community actively working towards an equitable and just economy for all. 

The WeTheChange declaration, crafted by women CEOs of Certified B Corporations and other purpose-driven enterprises, fosters collaboration and commitment to our shared values and principles. Signatories of this declaration personally, and on behalf of their companies, pledge to uphold these ideals, reflecting our core values and the B Corporation community’s commitment to the highest standards of social and environmental performance, transparency, and accountability.

WeTheChange hosts monthly member meetings, focusing on topics that align with our mission. Our Spring 2024 offering introduces the Impact Finance Center “Magic Money: Financial Innovation and Impact Investing” learning series. The Impact Finance Center is on a mission to channel $1 trillion into social ventures by leveraging the successful model pioneered in Colorado. It aims to transform interested individuals and organizations into impact investors, while also building community platforms like Impact Days and the Impact Investing Institute, to foster a vibrant ecosystem for financial innovation.

In the April 24th meeting, Dr. Stephanie Gripne will interview Colleen LaFontaine, who has extensive experience with The Women’s Foundation of Colorado, to discuss the practical use of impact investing tools for profit maximization. To finish the series on May 29th, Dr. Gripne will conduct a 90-minute session on reenvisioning your business’s financial strategies.

Become part of the innovative WeTheChange community as a Collaborator, Changemaker, or Catalyst by visiting WeTheChange Membership, where you’ll gain full access to our insightful monthly meetings.

If you’re not ready to commit to membership, you can still attend each meeting by registering for a one-time fee of $25. To register for the April 24 meeting click here. To register for the May 29 meeting click here.

Together, let’s forge a path towards a just and equitable economy, empowering women-led businesses and communities that drive  meaningful impact.

It’s B Corp Month, a time to celebrate the companies that are using business as a force for good! Certified B Corporations are dedicated to creating positive social and environmental impact, and they are certified by the nonprofit organization B Lab based on their social and environmental performance, accountability, and transparency. 

Vista Global is proud to be part of the B Local Wisconsin community and is happy to be celebrating our 11th year as a certified B Corp. We recently completed our 4th recertification with our highest score yet! 

In order to become a B Corp, companies must meet the highest standards of social and environmental performance, and undergo a rigorous assessment. With every recertification the bar has risen for verification of practices in five different categories: governance, workers, community, the environment, and customers. 

One of the key ways that certified B Corporations can improve their social performance is by creating diverse and inclusive workplaces. In February, B Local Wisconsin was proud to partner with Cream City Conservation & Consulting, the first Black woman-owned certified B Corporation in Wisconsin, to offer JEDI (justice, equity, diversity, and inclusion) training. In the first workshop of this 2-part series, August M. Ball led an incredible discussion about racial equity and environmentalism. The second part of this series will take place on March 21, 2023 and will highlight recruitment and retention for the 21st century. Please join us by registering here. 

Whether you’re a business owner looking to connect with like-minded peers, or a consumer interested in supporting companies that prioritize social and environmental responsibility, B Local Wisconsin is a great resource. To learn more about how you can get involved in building a more sustainable and equitable Wisconsin, visit www.blocalwisconsin.org.